Most things we build have a reference point.
You copy. You extend. You improve.
But sometimes you work without a template.
There is no shape yet. No comparison.
Only a direction you keep moving toward.
You can’t explain it cleanly.
You can't benchmark it.
Most advice becomes noise because it assumes a frame that doesn’t fit.
It’s easy to wait.
Wait until there’s a name for it.
Wait until the market is ready.
Wait until someone else makes it visible first.
But if you wait, you’re already late.
The work isn’t just building the thing.
It’s defining the space around it.
Most of the time it feels wrong.
Disconnected. Premature.
You can only see the coherence later — if it works.
Until then, you move through uncertainty like it’s a material.
You learn to recognize the shape of something before anyone else does.
You build without guarantees.
Because some things need to exist before they are understood.